Why Airbnb Took a Hands-On Approach to Trust

Author: Trua

Published: February 11, 2021

Article summary and commentary by Trua on:

CEO Brian Chesky says Airbnb stopped being a 'hands-off' platform earlier than other tech companies because customers got 'physically hurt'

Authored by Tyler Sonnemaker, published on insider.com

See the full article at:


When it comes to businesses and services that directly facilitate in-person interactions, there will always be a risk for something to go wrong. Whether it be a form of violence or an act of discrimination, the best we do is be prepared. However, that’s not always the case. Airbnb CEO Brian Chesky told Business Insider, “At Airbnb, we learned lessons earlier than big tech companies, because we had people getting their homes trashed, we had people getting physically hurt or worse.” This is why Airbnb now requires background checks to better vet hosts and guests. A move only taken once a shooting left five dead in California. To regain trust in Airbnb, the company began to better vet guests, hosts, and homes starting in October 2019.

Another problem Airbnb was facing was unauthorized parties, party houses, and the violence that comes with them. Trashed homes led to convictions, creating a new level of distrust on the platform. To combat illegal activity, Airbnb changed its community moderations to now include proper vetting.

The challenges of trust exchanges like those faced by Airbnb are why we developed the TruaScore. Trua boosts confidence in who you choose to let in your home or for any trust transaction. Our scores help companies and consumers verify that they can trust the people they interact with before engaging with them, enabling a better way of vetting for providers and users of services while letting employers monitor changes to existing TruaScores. Trua helps to maintain the reputation of businesses through trusted interactions.

Trua allows businesses to take a hands-on approach to trust without waiting to request a traditional background check from a third-party. Ultimately, we’re ready to reshape industries by quickly assessing the level of risk within “big tech” platforms to provide a safer experience for everyone involved. Build your trust and relieve yourself of avoidable risks and liabilities with Trua.


The article mentioned above was published on Business Insider. Read the full article.


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